On the malleable nature of product meaning in China
Year: 2008
Type: article
Source: Journal of Consumer Behaviour
DOI: 10.1002/cb.266
Authors: Giana M. Eckhardt, Michael J. Houston
Institutions: Suffolk University, University of Minnesota
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W1997395020