Work

Assembly and component origin effects: an ASEAN consumer perspective

Year: 2010

Type: article

Study design: Observational Study

Source: Journal of Consumer Marketing

DOI: 10.1108/07363761011078226

Authors: Kai‐Uwe Seidenfuss, Yunus Kathawala, Keith Dinnie

Institutions: University of South Australia, Gulf University for Science & Technology, Temple University, Japan

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1997415969

FWCI: 0.95

Cites: 75

Cited by: 13

Related to: 10