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Bias Phenomena Attendant to the Marketing of Foreign Goods in the U.S.
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Year:
1971
Type:
article
Source:
Journal of International Business Studies
DOI:
10.1057/palgrave.jibs.8490732
Author:
Robert Schooler
Language:
English
Topic:
Consumer Behavior in Brand Consumption and Identification
Subfield:
Marketing
Field:
Business, Management and Accounting
Domain:
Social Sciences
Open Access status:
closed
OpenAlex ID:
W1997437448
FWCI:
Cites:
Cited by:
319
Related to:
10