Work

Is television advertising being placed to reach product users?

Year: 1990

Type: article

Source: Marketing Letters

DOI: 10.1007/bf00640798

Authors: Imran S. Currim, Robert W. Shoemaker

Institutions: University of California, Irvine, New York University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1997496905

FWCI: 1.599

Cites: 20

Cited by: 10

Related to: 10