Work

The Role of Accent Standardness in Message Preference and Recall

Year: 2012

Type: article

Source: Journal of Advertising

DOI: 10.2753/joa0091-3367410103

Authors: Andrea C. Morales, Maura L. Scott, Eric A. Yorkston

Institutions: Arizona State University, University of Kentucky, Texas Christian University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1997522757

FWCI: 10.02

Cites: 49

Cited by: 71

Related to: 10