Work

Profitable Pricing When Market Segments Overlap

Year: 1986

Type: article

Source: Marketing Science

DOI: 10.1287/mksc.5.1.55

Authors: Eitan Gerstner, Duncan Holthausen

Institution: North Carolina State University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1997541149

FWCI: 7.187

Cites: 10

Cited by: 77

Related to: 10