Work

The Dynamic Effect of Innovation on Market Structure

Year: 2004

Type: article

Source: Journal of Marketing Research

DOI: 10.1509/jmkr.41.2.166.28669

Authors: Harald J. Van Heerde, Carl F. Mela, Puneet Manchanda

Institutions: Tilburg University, Massey University, Duke University, University of Michigan, University of Chicago

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1997589282

FWCI: 22.27

Cites: 58

Cited by: 145

Related to: 10