The Power Of Numbers: Investigating the Impact of Event Roster Size in Consumer Response to Sponsorship
Year: 2006
Type: article
Source: Journal of Advertising
Authors: Julie A. Ruth, Bernard L. Simonin
Institutions: Rutgers, The State University of New Jersey, Tufts University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W1997637996