Work

The Brand Recall Index: a metric for assessing value

Year: 2013

Type: article

Source: Journal of Consumer Marketing

DOI: 10.1108/jcm-02-2013-0464

Authors: Vijaykumar Krishnan, Ursula Y. Sullivan, Mark D. Groza, Timothy W. Aurand

Institution: Northern Illinois University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1997664623

FWCI: 1.981

Cites: 25

Cited by: 12

Related to: 10