Work

How do customer characteristics impact behavior-based price discrimination? An experimental investigation

Year: 2014

Type: article

Source: Journal of Strategic Marketing

DOI: 10.1080/0965254x.2014.914057

Author: Ammara Mahmood

Institution: University of Oxford

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1997685116

FWCI: 3.199

Cites: 34

Cited by: 14

Related to: 10