Work

Excess Behavioral Loyalty for High-Share Brands: Deviations from the Dirichlet Model for Repeat Purchasing

Year: 1993

Type: article

Source: Journal of Marketing Research

DOI: 10.1177/002224379303000407

Authors: Peter S. Fader, David C. Schmittlein

Institution: University of Pennsylvania

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1997705028

FWCI: 17.15

Cites: 26

Cited by: 272

Related to: 10