Work

Advertising Effectively Influences Older Users: How Field Experiments Can Improve Measurement and Targeting

Year: 2013

Type: article

Source: Review of Industrial Organization

DOI: 10.1007/s11151-013-9403-y

Authors: Randall A. Lewis, David H. Reiley

Institution: Google (United States)

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1997724212

FWCI: 10.9

Cites: 24

Cited by: 24

Related to: 10