Work

Retail Brand Extensions: Unpacking the Link between Brand Extension Attitude and Change in Parent Brand Equity

Year: 2013

Type: article

Source: Australasian Marketing Journal (AMJ)

DOI: 10.1016/j.ausmj.2013.02.001

Authors: Abhishek Dwivedi, Bill Merrilees

Institutions: Charles Sturt University, Griffith University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1997822264

FWCI: 3.962

Cites: 49

Cited by: 16

Related to: 10