Work

Wearing community: why customers purchase a service firm's logo products

Year: 2012

Type: article

Source: Journal of Services Marketing

DOI: 10.1108/08876041211245209

Authors: Mark S. Rosenbaum, Drew Martin

Institutions: Northern Illinois University, University of Hawaii System, University of Hawaii at Hilo

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1997863957

FWCI: 4.561

Cites: 50

Cited by: 12

Related to: 10