Work

An Analysis of the Time-Varying Effects of Advertising: The Case of Lydia Pinkham

Year: 1979

Type: article

Source: The Journal of Business

DOI: 10.1086/296064

Author: Russell S. Winer

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1997874962

FWCI: 1.991

Cites: 9

Cited by: 45

Related to: 10