Work

Do customer profiles change over time? An investigation of the success of targeting consumers of Australia’s top 10 banks – 2009 and 2011

Year: 2014

Type: article

Study design: Observational Study

Source: Journal of Financial Services Marketing

DOI: 10.1057/fsm.2013.26

Authors: Gavin Lees, Maxwell Winchester

Institution: Victoria University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1997908366

FWCI: 4.265

Cites: 39

Cited by: 12

Related to: 10