Work

Advertising Repetition: A Meta-Analysis on Effective Frequency in Advertising

Year: 2015

Type: review

Study designs: Systematic Review, Meta-Analysis

Source: Journal of Advertising

DOI: 10.1080/00913367.2015.1018460

Authors: Susanne Schmidt, Martin Eisend

Institutions: TU Dortmund University, European University Viadrina

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1997972528

FWCI: 3.375

Cites: 62

Cited by: 310

Related to: 10