Work

A model of a patron's innovativeness formation toward a chain restaurant brand

Year: 2012

Type: article

Study design: Observational Study

Source: International Journal of Contemporary Hospitality Management

DOI: 10.1108/09596111211206132

Authors: Sunghyup Sean Hyun, Heesup Han

Institutions: Pusan National University, Dong-A University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1997984466

FWCI: 16.4

Cites: 102

Cited by: 50

Related to: 10