Work

A Model for Evaluating the Profitability of Coupon Promotions

Year: 1983

Type: article

Source: Marketing Science

DOI: 10.1287/mksc.2.4.361

Authors: Scott A. Neslin, Robert W. Shoemaker

Institutions: Dartmouth College, New York University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1998017677

FWCI: 7.168

Cites: 26

Cited by: 104

Related to: 10