Work

Effects of price premium and product type on the choice of cause‐related brands: a Singapore perspective

Year: 2004

Type: article

Study design: Observational Study

Source: Journal of Product & Brand Management

DOI: 10.1108/10610420410529744

Author: Saroja Subrahmanyan

Institution: Saint Mary's College of California

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1998022663

FWCI: 2.481

Cites: 30

Cited by: 91

Related to: 10