Work

Customer Lifetime Value: Empirical Generalizations and Some Conceptual Questions

Year: 2009

Type: article

Source: Journal of Interactive Marketing

DOI: 10.1016/j.intmar.2009.02.005

Authors: Robert C. Blattberg, Edward C. Malthouse, Scott A. Neslin

Institutions: Carnegie Mellon University, Northwestern University, Dartmouth College

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1998032746

FWCI: 47.7

Cites: 71

Cited by: 179

Related to: 10