Work

Consumer Culture Theory – Neo-liberalism’s ‘useful idiots’?

Year: 2014

Type: article

Source: Marketing Theory

DOI: 10.1177/1470593114545424

Author: Søren Askegaard

Institution: University of Southern Denmark

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1998039815

FWCI: 7.131

Cites: 10

Cited by: 25

Related to: 10