Work

If all you have is a hammer, everything looks like a nail: the risks of casual trope usage in purchasing discourse

Year: 2004

Type: article

Source: Journal of Purchasing and Supply Management

DOI: 10.1016/j.pursup.2003.12.003

Authors: John Ramsay, Nigel Caldwell

Institutions: University of Staffordshire, University of Bath

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1998073329

FWCI: 3.711

Cites: 44

Cited by: 11

Related to: 10