Work

Using atmospheric elements in service retailing: understanding the bar environment

Year: 2009

Type: article

Source: Journal of Services Marketing

DOI: 10.1108/08876040910995301

Authors: Rollo A.S. Grayson, Lisa S. McNeill

Institution: University of Otago

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1998142876

FWCI: 2.074

Cites: 17

Cited by: 59

Related to: 10