Work

Key to key account management: relationship (guanxi) model

Year: 1998

Type: article

Source: International Marketing Review

DOI: 10.1108/02651339810221142

Author: Y.H. Wong

Institution: Hong Kong Polytechnic University

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1998152966

FWCI: 3.31

Cites: 30

Cited by: 42

Related to: 10