An Empirical Investigation of the “Dynamic McFadden” Model of Purchase Timing and Brand Choice: Implications for Market Structure
Year: 1998
Type: article
Authors: Pradeep K. Chintagunta, Alok R. Prasad
Institution: University of Chicago
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W1998157882
