Antecedents and consequences of brand loyalty: An empirical study
Year: 2004
Type: article
Study design: Observational Study
Source: Journal of Brand Management
Authors: Spiros Gounaris, Vlasis Stathakopoulos
Institution: Athens University of Economics and Business
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W1998184208