Expressing herself through brands: A comparative study of women in six Asia-Pacific nations
Year: 2010
Type: article
Study design: Observational Study
Source: Journal of Brand Management
DOI: 10.1057/bm.2010.45
Authors: Åsa Wallström, Peter Steyn, Leyland Pitt
Institution: Luleå University of Technology
Language: English
Subfield: Marketing
Domain: Social Sciences
SDG: Gender equality
Open Access status: closed
OpenAlex ID: W1998238197