Work

Segmenting Spa Customers Based on Rate Fences Using Conjoint and Cluster Analyses

Year: 2015

Type: article

Study design: Observational Study

Source: Asia Pacific Journal of Tourism Research

DOI: 10.1080/10941665.2015.1025085

Authors: Yuanyuan Guo, Basak Denizci Guillet, Deniz Kucukusta, Rob Law

Institutions: Harbin Institute of Technology, Hong Kong Polytechnic University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Research Grants Council, University Grants Committee

Award: G5027674206

OpenAlex ID: W1998288306

FWCI: 3.314

Cites: 72

Cited by: 21

Related to: 10