Work

Displayability: An assessment of differentiation design for the findability of bottle packaging

Year: 2012

Type: article

Source: Displays

DOI: 10.1016/j.displa.2012.06.003

Authors: Mu Chien Chou, Regina W.Y. Wang

Institutions: National Taiwan University, National Taiwan University of Science and Technology

Language: English

Topic: Consumer Packaging Perceptions and Trends

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: National Science Council

OpenAlex ID: W1998336572

FWCI: 4.561

Cites: 56

Cited by: 11

Related to: 10