Work

Examining Polish Market Mavens and Their Attitudes Toward Advertising

Year: 2002

Type: article

Study design: Observational Study

Source: Journal of East-West Business

DOI: 10.1300/j097v08n01_05

Authors: Piotr Chelminski, Robin Coulter

Institution: University of Connecticut

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1998390561

FWCI:

Cites: 31

Cited by: 17

Related to: 10