Work

Database Marketing: Strategy or Tactical Tool?

Year: 1994

Type: article

Source: Marketing Intelligence & Planning

DOI: 10.1108/02634509410064150

Author: Simon Cooke

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1998396186

FWCI: 1.418

Cites: 3

Cited by: 16

Related to: 10