Work

The Effects of Sponsor Relevance on Consumer Reactions to Internet Sponsorships

Year: 2003

Type: article

Source: Journal of Advertising

DOI: 10.1080/00913367.2003.10639141

Author: Shelly Rodgers

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1998452462

FWCI: 14.34

Cites: 25

Cited by: 253

Related to: 10