Work

Patriot games? Determinants of responses to Chinese and foreign sponsors of the Beijing Olympics

Year: 2014

Type: article

Study design: Observational Study

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2014.12.002

Authors: Dan Petrovici, Yujian Shan, Matthew Gorton, John Ford

Institutions: University of Kent, Newcastle University, Old Dominion University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W1998480771

FWCI: 1.072

Cites: 50

Cited by: 10

Related to: 10