Work

A New Application of RFM Clustering for Guild Segmentation to Mine the Pattern of Using Banks’ e-Payment Services

Year: 2014

Type: article

Source: Journal of Global Marketing

DOI: 10.1080/08911762.2013.878428

Authors: Hamid Khobzi, Elham Akhondzadeh-Noughabi, Behrouz Minaei-Bidgoli

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1998612608

FWCI: 4.265

Cites: 38

Cited by: 24

Related to: 10