Interrelationships and distinct effects of internal reference prices on perceived expensiveness and demand
Year: 2003
Type: article
Source: Psychology and Marketing
DOI: 10.1002/mar.10069
Authors: Ellen Garbarino, Robert Slonim
Institution: Case Western Reserve University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W1998689462
