Work

Confirmatory Analysis of the Athletic Team Merchandise Model

Year: 2012

Type: article

Study design: Observational Study

Source: Measurement in Physical Education and Exercise Science

DOI: 10.1080/1091367x.2012.657555

Authors: Donghun Lee, Galen T. Trail

Institutions: Ball State University, Seattle University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1998706433

FWCI: 6.394

Cites: 67

Cited by: 20

Related to: 10