Work

Advertising and Competitive Behavior: A Case Study

Year: 1970

Type: article

Source: Applied Economics

DOI: 10.1080/00036847000000032

Author: Jean-Jacques Lambin

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1998715415

FWCI: 14.02

Cites: 33

Cited by: 23

Related to: 10