Work

Segmentation of Bank Commercial Markets

Year: 1989

Type: article

Source: International Journal of Bank Marketing

DOI: 10.1108/eum0000000001458

Authors: Emmanuel J. Chéron, Ronald McTavish, Jean Perrien

Institutions: Université Laval, Concordia University, Université du Québec à Montréal

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1998731002

FWCI: 1.572

Cites: 4

Cited by: 48

Related to: 10