Work

Risky Shift: An Empirical Investigation and Implications for Industrial Buying Behavior and Marketing Management

Year: 1975

Type: article

Source: Journal of the Academy of Marketing Science

DOI: 10.1007/bf02729289

Authors: Bruce L. Stern, Gregory M. Gazda

Institutions: Portland State University, San Diego State University

Language: English

Topic: Decision-Making and Behavioral Economics

Subfield: General Decision Sciences

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1998754893

FWCI:

Cites: 18

Cited by:

Related to: 10