Work

Marketing power and CMO power: could market orientation break the link? An exploratory case study

Year: 2009

Type: article

Source: Journal of Strategic Marketing

DOI: 10.1080/09652540903216247

Authors: Lucio Lamberti, Giuliano Noci

Institution: Politecnico di Milano

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1998756631

FWCI: 2.075

Cites: 53

Cited by: 21

Related to: 10