Work

Factors Affecting the Impact of Negatively and Positively Framed Ad Messages

Year: 1997

Type: article

Source: Journal of Consumer Research

DOI: 10.1086/209510

Authors: Baba Shiv, Julie A. Edell, John W. Payne

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1998799491

FWCI: 15.66

Cites: 1

Cited by: 227

Related to: 10