Work

Brand context and control: the role of the flagship store in B&B Italia

Year: 2008

Type: article

Source: International Journal of Retail & Distribution Management

DOI: 10.1108/09590550810880589

Authors: Stephen A. Doyle, Christopher M. Moore, Anne Marie Doherty, Morag Hamilton

Institutions: Glasgow Caledonian University, Heriot-Watt University, University of Glamorgan, Robert Gordon University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1998961904

FWCI: 5.46

Cites: 18

Cited by: 28

Related to: 10