Work

The Emergence of Market Structure in New Repeat-Purchase Categories: The Interplay of Market Share and Retailer Distribution

Year: 2000

Type: article

Source: Journal of Marketing Research

DOI: 10.1509/jmkr.37.1.16.18723

Authors: Bart J. Bronnenberg, Vijay Mahajan, Wilfried R. Vanhonacker

Institutions: University of California, Los Angeles, The University of Texas at Austin, INSEAD, Hong Kong University of Science and Technology, INSEAD

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1998967234

FWCI: 26.37

Cites: 47

Cited by: 178

Related to: 10