Work

A Price Expectations Model of Customer Brand Choice

Year: 1990

Type: article

Source: Journal of Marketing Research

DOI: 10.1177/002224379002700301

Authors: Manohar U. Kalwani, Chi Kin Yim, Heikki J. Rinne, Yoshi Sugita

Institutions: Purdue University West Lafayette, Rice University, Brigham Young University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1998980592

FWCI: 44.9

Cites: 32

Cited by: 439

Related to: 10