Work

The verbal and visual components of package design

Year: 2000

Type: article

Source: Journal of Product & Brand Management

DOI: 10.1108/10610420010316339

Authors: Ruth Rettie, Carol Brewer

Institution: Kingston University London

Language: English

Topic: Consumer Packaging Perceptions and Trends

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1998987922

FWCI: 2.495

Cites: 29

Cited by: 394

Related to: 10