Work

Brand Communities and Personal Identities: Negotiations in Cyberspace

Year: 2002

Type: article

Source: ACR North American Advances

Authors: Hope Jensen Schau, Albert M. Muñiz

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W199917110

FWCI: 6.51

Cites: 14

Cited by: 92

Related to: 10