Cultural metaphors: Enhancing consumer pleasure in ethnic servicescapes
Year: 2011
Type: article
Source: Journal of Business Research
Authors: Esi Abbam Elliot, Joseph Cherian, Hernan Casakin
Institutions: University of Illinois Chicago, Ariel University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W1999211016
