An Analysis of the Causal Relationships between Cognition, Attitude, and Behavior toward Appearance Management
Year: 2012
Type: article
Study design: Observational Study
Abstract: The purpose of this study was to investigate the effect of appearance management cognition on attitude toward appearance management and the effect of this attitude on appearance management behavior.It also examines how demographic factors affect these relationships.This study gave a questionnaire survey to adults between the ages of 40 and 50 in Seoul, Daegu, and Ulsan, South Korea.Data collected from 368 respondents were analyzed using descriptive statistics, t-test, factor analysis, and structural equation modeling.The study model was tested by structural equation modeling, the results of which revealed a positive effect of appearance management cognition on attitude toward appearance management and a positive effect of attitude toward appearance management on appearance management behavior.The results of t-testing showed that there were significant differences in cognition, attitude, and behavior toward appearance management by gender, age, educational level, and income.
Source: Family and environment research
Authors: Kwang-Hee Park, Hwa-Sook Yoo
Institution: University of Ulsan
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W1999277633