Work

Market Segmentation Success – Making it Happen!

Year: 2010

Type: article

Source: Strategic Direction

DOI: 10.1108/sd.2010.05626iae.002

Author: Sally Dibb

Institution: The Open University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1999327260

FWCI: 10.45

Cites:

Cited by: 44

Related to: 10